Download International Dictionary of Marketing

Title - International Dictionary of Marketing

Daniel Yadin, "International Dictionary of Marketing"
Kogan Page l PDF l 449 Pages l 1 MB


Book Description :

You will find this Dictionary very practical, with text designed as a guide on a dayto- day level. It can help you in two ways. First, it uses language that people actually speak, and helps to make clearer much of the jargon used in marketing. Two examples: you read in a marketing magazine about FMCG; but the author, assuming that everybody knows what this means, fails to explain it. The Dictionary comes to your aid. In a marketing textbook, you come across a term that the author uses and discusses, but which you still cannot fully appreciate. The Dictionary may help to resolve this.

Second, on an even more pragmatic level, it explains marketing practices and procedures. You may, for example, be interested in how the monitoring of Web site hits is carried out. The Dictionary comes to the rescue by explaining ABC// electronic monitoring. Or, you may be undecided whether to use litho or flexography for a catalogue or brochure. The Dictionary helps you to make up your mind, and to understand what your printer is saying.


Download Link :

Mirror 1

Mirror 2

Download The Advanced Dictionary of Marketing: Putting Theory to Use

Title - The Advanced Dictionary of Marketing: Putting Theory to Use

Scott G. Dacko, "The Advanced Dictionary of Marketing: Putting Theory to Use"
Oxford University Press Inc. l PDF l 632 Pages l 2 MB


Book Description :

This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.

Example entries include:

Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.


Download Link :

Mirror 1

Mirror 2

Download Dictionary of Marketing

Title - Dictionary of Marketing, 3rd Edition

A. Ivanovic & P.H. Collin, "Dictionary of Marketing, 3rd Edition"
Bloomsbury Publishing Plc l PDF l 305 Pages l 2 MB


Book Description :

This dictionary has a total wordlist of about 4000 main words with subsidiary words and expressions derived from them. All the words and expressions are defined in simple terms, and examples are given of how each word is used in context. The vocabulary covers a wide range of topics related to marketing goods and services, including presentation, market research, packaging, publicity and advertising. The definitions are given in simple English, using only about 500 words in addition to the words already listed in the dictionary. Throughout the text quotations are given from British and US sources to show how the terms are used in "real life" and the supplement section gives notes on socio-economic groups, advertising rates, technical information for a magazine and SWOT analysis.


Download Link :

Mirror 1

Mirror 2